CashMagnet, operator of online casino affiliate site Mr-Gamble.com, has completed a series of acquisitions as part of an effort to grow its presence in the UK and Finland.
The Malta-based business acquired UK-facing domain DailyCasinoBonus.co.uk, following its purchase of UKBingoSites.co.uk in July, as well as Finnish-focused Nettikasinot-ilman-rekisteröitymistä.com and Nettikasino-ilman-rekisteröitymistä.com.
CashMagnet has now migrated the acquired brands to its proprietary content management system, meaning it can manage all of the websites them from a single platform.
This will also mean the sites will have access to CashMagnet’s range of in-house tools and filtering systems, while the CashMagnet team will update each website with content and add further casino brands to give players more choice.
“Having quickly established Mr-Gamble as a leading online casino comparison site in key markets such as the UK, Finland and the US, we are now in a position to drive growth through M&A and that is what we have done with these acquisitions,” CashMagnet’s head of accounts Tero Päivärinta said.
“Each brand was chosen as it provides us with an opportunity to strengthen our position in the UK or Finland and with UKBingoSites enter the bingo vertical for the first time.
“By migrating these sites to our proprietary content management system, we can bring them up to the same level as Mr-Gamble in terms of content, user experience and the number of brands that we have listed on each site. In doing so, we will be able to unlock the full potential of each brand.”
The acquisitions come after CashMagnet in March launched its Mr Gamble brand in the US market after securing an affiliate licence from the New Jersey Division of Gaming Enforcement.